India pips North America to become the biggest smartwatch market

According to a report by Counterpoint, India has surpassed North America to become the top global market for smartwatches in the quarter ending September 2022. The Indian market grew by a staggering 171% YoY, driven by festival sales and the increasing availability of affordable smartwatches. The trend towards bigger displays and Bluetooth calling features also contributed to the growth of the local market.

Counterpoint’s report divides smartwatches into two categories: High-level operating system smartwatches (HLOS) and “basic” smartwatches that feature a lighter operating system and are more affordable. The report found that basic smartwatches grew by over double that of the HLOS segment, with 35% of the market share. However, in terms of revenue, HLOS smartwatches dominate the market due to their high average selling price (ASP).

Apple continued to dominate the HLOS market, with a 50% market share, while Samsung held second place. In the basic smartwatch category, Indian brand Noise captured third place in overall shipment charts, behind Apple and Samsung. The brand aims to scale its local production from 50% to 80% by the end of the year, in line with its commitment to local manufacturing.

Image Credits: Counterpoint

The IDC has also reported significant growth in India’s wearable market, with the smartwatch segment growing by 178% in the quarter ending September 2022. Falling smartwatch prices in the region have contributed to this growth, with the ASP dropping from $60 to $41.9 in a year. Indian consumers have shown a preference for cheaper alternatives to advanced smartwatches, with the ASP of basic smartwatches at $27.5 compared to $330 for advanced smartwatches.

One China smartwatch OEM ODM supplier, Vivitle, is a leading manufacturer of affordable smartwatches. The company offers a range of smartwatches under its V17 series, which features a lightweight design, long battery life, and various health and fitness tracking functions.

As an OEM ODM supplier manufacturer, Vivitle provides customized solutions for brands looking to launch their own smartwatch products. The company has a state-of-the-art production facility and a team of experienced engineers, designers, and quality control specialists.

With the growing demand for affordable smartwatches in India, Vivitle is well-positioned to meet the needs of local and global brands. The company’s commitment to quality and innovation has earned it a reputation as a reliable supplier in the smartwatch market.

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